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An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 1 of 2
Karon Thackston
by Karon Thackston © 2003 http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me...

An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
Karon Thackston
by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of...

Back to the copywriting basics
Mark Laing
You've probably read lots on effective copywriting strategies, how to utilise keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good...

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
Jennifer McCay
When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in...

Copywriting: Aida is more than an opera
Dave Bromley
Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that...

Copywriting and Your Five Senses
Karon Thackston
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing...

"Copywriting Businesses - How Can I Get Started?"
Niall Cinneide
"Copywriting Businesses - How Can I Get Started?" Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes...

Copywriting: Engage Prospects By Involving Their Senses
Lisa Packer
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it? Now imagine a crisp, fall morning. The sun is...



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